Privacy Policy

At Vastralika, we value your trust. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.vastralika.com or interact with our brand. By accessing or using our website, you agree to the practices described in this policy.

1. Our Commitment to Privacy

We collect only the information necessary to operate our business efficiently and deliver a seamless shopping experience.

We do not sell or rent your personal information to third parties.

2. Information We Collect

A. Information You Provide When Placing an Order

• Full Name
• Email Address
• Phone Number
• Shipping & Billing Address
• Payment Details (processed securely via payment partners)
• Order history and preferences

B. Information Collected Automatically

When you browse our website, we may collect:

• Device type and browser information
• IP address
• Pages viewed and browsing behavior
• Time spent on the website
• Interaction data

This information helps us improve website functionality and user experience.

C. Marketing & Advertising Information

If you interact with our advertisements on platforms such as Instagram or Facebook, we may receive engagement-related data including:

• Advertisement clicks
• Product views
• Purchase behavior

This enables us to provide relevant product recommendations.

3. Legal Basis for Processing

• Your consent
• Performance of a contract (such as order fulfillment)
• Compliance with legal obligations
• Our legitimate business interests

4. How We Use Your Information

We use your information to:

• Process and deliver orders
• Provide customer support
• Improve website performance
• Personalize marketing communications
• Prevent fraud and enhance security
• Comply with applicable laws and regulations

5. Payment Security

Vastralika does not store complete credit or debit card details.

All payments are processed through secure third-party payment gateways that comply with industry security standards.

6. Cookies & Tracking Technologies

We use cookies and tracking tools such as:

• Meta Pixel
• Google Analytics
• Website performance tracking tools

These tools help us analyze website traffic, improve user experience, and provide relevant advertising. You may disable cookies through your browser settings; however, certain features of the website may not function properly.

7. Information Sharing

We share information only with trusted service providers necessary to operate our business, including:

• Payment gateways
• Courier and shipping partners
• Marketing and analytics partners
• IT and website service providers

All service providers are obligated to maintain confidentiality and data security.

8. Third-Party Links

Our website may contain links to third-party websites. Vastralika is not responsible for the privacy practices or content of such external websites.

9. International Data Transfers

If you access our website from outside India, your information may be transferred to and processed in India. By using our services, you consent to such transfer.

10. Data Security

We implement reasonable technical and organizational measures to protect your personal information. While we strive to use commercially acceptable means to protect your data, no method of transmission over the internet is completely secure.

11. Data Retention

We retain personal information only as long as necessary to:

• Complete transactions
• Fulfill legal and regulatory requirements
• Resolve disputes
• Enforce agreements

After this period, information is securely deleted.

12. Business Transfers

In the event of a merger, acquisition, restructuring or sale of business assets, user information may be transferred as part of such transaction.

13. Your Rights

You may request to:

• Access your personal data
• Correct inaccurate information
• Request deletion (where legally permissible)
• Opt-out of marketing communications

To exercise these rights, please contact us.

14. Children’s Privacy

Our website is not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors.

15. Updates to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated revision date.

16. Grievance Officer (As per Indian IT Rules)

17. Contact Us